Corporate identity · Wpyn
Wpyn
Brand assets
A recognizable identity, wherever we appear. The logos, colors, and guidelines for telling our story.
Logo files, color palette, and a printable CI guide · ZIP
01 / The signature
Our logos
Use the original files. Choose the version that stays clear and legible against your background.
02 / The palette
Color with purpose
Lead with our primary color. Let neutral surfaces and restrained supporting accents give the identity room to breathe.
Primary
#1F62FFMain actions and brand emphasis
Supporting accent
#9A5F43Editorial details and illustration
Soft complement
#ECDCC4Quiet backgrounds with dark text
Ink
#2B2A31Headings and essential text
Canvas
#FAF8F3Neutral space and backgrounds
03 / The voice in type
Clear at every size
Inter brings a consistent, readable voice to our headings, body copy, and controls.
Inter
Headings · Bold 700
Make every word count.
Write with clarity, warmth, and purpose. Use real text, comfortable line spacing, and a clear hierarchy that works on every screen.
04 / Keeping it consistent
A little care goes a long way
Editorial, thoughtful, and orderly.
Give the mark space
Keep clear space of at least half the symbol’s height on every side. Scale proportionally and check legibility at the final size.
Keep the original artwork
Use the supplied files without stretching, recoloring, rotating, or adding effects. Keep logos away from busy imagery.
Choose contrast deliberately
Use the intended light or dark background. Keep essential text readable and never use color alone to communicate meaning.
Represent the brand accurately
Use the name Wpyn consistently. Keep our identity distinct from customer and partner brands, and do not imply an endorsement.
The corporate identity guide
Save the public reference for logo placement, colors, typography, and brand voice. Open it in your browser to read or print.
Corporate identity guide · Version 1.0 · Wpyn